Fresh out of varsity, armed with a qualification in journalism and public relations, I launched my career as a communications consultant at the local Chamber of Commerce – a solid beginning, yet my heart craved a creative buzz. This yearning drove me into the agency realm, marking the start of my journey with my first PR role at Boomtown.

Fast forward a few years, and my journey took an empowering turn. The pivotal moment? 2021, when I courageously stepped away from an office desk and embraced the thrill of being a contractor. Now, I seamlessly embed myself within my clients' businesses, seeking out the sweet spots where I can add the most value.

What drives me?

It's not just about the work; it's about growth. Choosing who I work with is a deliberate decision, rooted in the belief that every collaboration should be a two-way street. I'm not just bringing my skills to the table; I'm investing in my own journey, ensuring that each partnership propels me forward as much as it does for my clients.